The clean and simple nature of Khao Mun Gai is woven into our business DNA. From our minimalist menu to our straightforward interiors and streamlined operations, we’ve managed to uphold the highest standards with the simplest of means – demonstrating excellence and authenticity in everything we do.
By focusing on the basics of good business and great food, Rooster & Rice has proven its staying power even in the most uncertain of times, quickly infiltrating new cross-country markets despite the global pandemic with 10 locations and counting.
And because we’ve made such a concerted effort to get things right the first time around, our franchisees don’t have to worry about making any mistakes once they open for business.
Plus, our tried-and-true processes mean customers can always expect to experience the same lovingly prepared, superior-quality dish: as savory and subtly comforting as a delicious home cooked meal.
Rooster and Rice is a case study proving that simple when done well, can still provide a
five-star dining experience.
Susanna L.
I couldn’t resist the smell of the fragrant food. I dug in and devoured the whole dish. It was so good.
Pam M.
Regularly requested by Tommy Charoen’s fellow chefs after a long day’s work in the luxury kitchens of Las Vegas, Khao Mun Gai began life as a simple comfort dish from Thailand.
Though today the dish is available in many different mouthwatering variations, Chef Charoen’s version is a clear standout––the result of years of fine-tuning, inspired by a recipe from his very own mom.
Khao Mun Gai has since become the signature offering at Rooster and Rice, a charming, no-frills restaurant concept developed by Chef Charoen and co-founder Bryan Lew.
The dish represents the best of Asian street food culture, proving good meals can indeed come in humble packages. Once you try our take on this delectable combination of fragrant rice, poached chicken, and homemade soybean sauce you won’t ever be the same.
In 2018, Rooster & Rice teamed up with two former founders of the food delivery app Caviar (which sold to Square in 2016 and now part of Doordash) to expand from the Bay Area into developing a model fit for franchising efforts.
And because we’ve made such a concerted effort to get things right the first time around, our franchisees don’t have to worry about making any mistakes once they open for business.
Plus, our tried-and-true processes mean customers can always expect to experience the same lovingly prepared, superior-quality dish: as savory and subtly comforting as a delicious home cooked meal.
There’s no secret to our path to success other than showing up and putting in the work. This is the best we can ask of ourselves and our franchisees – and its why we represent such a promising opportunity in the food franchise industry.
Are you ready to speak to a member of our team?
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